Editor’s Picks

Cultural Trends

This is a series that spotlights culturally significant and popular uploads to YouTube, curated monthly by ZEFR Insights. 1. President Obama Sings “Amazing Grace” On June 17th, 2015, a mass shooting took place at Emanuel African Methodist Episcopal in Charleston, South Carolina. Nine people were shot and killed, among them, South Carolina State Senator Clementa […]

Thought Leadership

This piece originally appeared on AdWeek. At Newfronts this year, presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent, and global ad-supported video platforms like YouTube, Facebook, Twitter and Snapchat are all experiencing massive growth. Out of these […]