Editor’s Picks

Cultural Trends

In part one of a two-part series dedicated to Back to School trends on YouTube, ZEFR Insights first investigates the videos high schoolers are watching as their summer comes to an end. We’ve talked before about how massive the beauty community is on YouTube. With Back-to-School content, beauty vloggers are making a huge impact on […]

Brand Spotlight

Close your eyes and think about everything you know about GoPro. You might imagine dolphins, or deep sea divers, or exotic fish flashing by in miraculously choreographed schools, or simply swimming in clear blue tropical waters and looking at coral reefs. Maybe you’re high up in the sky, falling precipitously from an airplane, speeding down […]