ZEFR’s Panel & Workshop at Advertising Week 2015

zefr at advertising week

Advertising Week 2015 in NYC is officially underway. From Monday, September 28th, through Friday, October 2nd, ZEFR’s presence will be felt throughout the week, with a kickoff party, a panel, a workshop, demos, and more. For anyone looking to follow along with us, bookmark this post and check back often. Here, you’ll find live video streams, photos, and key insights from the ad industry’s 12th annual gathering of marketing and communications leaders.

Panel: “Every Second Counts: How ‘Moments’ are Reshaping Marketing”

Tuesday, September 29th
3:45pm/12:45pm (EST/PST)

Reaching the right person isn’t enough anymore. You have to reach them at the right time. Technology is changing both what is possible for advertisers and what is expected from consumers. Are we moving fast enough? Where is it going? Find out from some of the biggest thought leaders in the industry.

Tune in on Tuesday, September 29th, 3:45pm/12:45pm (EST/PST) to watch the official livestream from the ADARA Stage at Times Center Hall in NYC:

UPDATE: This event has passed. Here are some highlights:

Featured Panelists: ZEFR Co-Founder Rich Raddon, ZEFR SVP Marketing Dave Rosner, YouTube Global Head of Product Commercialization Beau Avril, Mindshare Chief Strategy Officer Jordan Bitterman, and Kiip CEO/Founder Brian Wong.

Workshop: “A Crash Course in Influencer Marketing”

Wednesday, September 30th
12pm/9am (EST/PST)

A demonstration and discussion about the strategies and best practices that make influencer marketing work. Watch as some of the most successful influencers in the world work with progressive brands to do breakthrough work. Sleeves will be rolled-up, ideas will be challenged, and secrets revealed.

Tune in Wednesday, September 30th, 12pm/9am (EST/PST) to watch the official livestream from Lucille’s at B.B. King in NYC:

UPDATE: This event has passed. Highlights below:

Featured Panelists: ZEFR EVP of Media Solution Sales Rick Song, Macy’s VP of Digital Media Kimberly Yarnell, Liquid Thread VP Brand Content Director Jeff Wolfe, and Snapchat Celebrity Shonduras.

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