A statement from Zefr on its Zefr Entertainment offering: Zefr, the video advertising and digital rights management platform, is delivering premium, inherently brand safe solutions for advertisers on YouTube. Its Zefr Entertainment product, a Top 10 ComScore rated YouTube property, offers a collection of the highest quality studio-produced content for brands that want to run […]

Cultural TrendsReport

Super Bowl LI will see the Patriots take on the Falcons this Sunday, and more than 100 million people are expected to tune in live – for both the football, and for the advertisements. Commercials have become a cultural force during the Super Bowl, often overshadowing the game itself. From Apple’s iconic 1984 ad to […]