Cannes Lions, advertising’s biggest event, will take place in the South of France next week. As the industry descends upon la Croisette, conversations about the future of media and content, the role of video in brand advertising, and how to best share stories will abound. We’ve rounded up a few that will be hosted […]
Memorial Day is the unofficial start of summer, and consumers are turning to YouTube for inspiration and ideas on where to go and what to do. Zefr knows what digital viewers are watching – and how brands can align their content with the hottest topics and trends. Request a demo here!
A statement from Zefr on its Zefr Entertainment offering: Zefr, the video advertising and digital rights management platform, is delivering premium, inherently brand safe solutions for advertisers on YouTube. Its Zefr Entertainment product, a Top 10 ComScore rated YouTube property, offers a collection of the highest quality studio-produced content for brands that want to run […]
March Madness is heading into the Final Four this weekend, buzzer beaters abound, and interest in the tournament is spiking from fans and viewers across the country. Zefr has compiled the first ever data-driven list of the top March Madness buzzer beaters based on views and uploads, along with some insights into what viewers are […]
For decades, “award season” has been the pinnacle of the entertainment industry and has become woven into the fabric of pop culture as the year’s best movies, music and TV shows are honored and audiences of millions look on. The season culminates with the Academy Awards this Sunday, and ratings on TV tune-in to the […]
Super Bowl LI will see the Patriots take on the Falcons this Sunday, and more than 100 million people are expected to tune in live – for both the football, and for the advertisements. Commercials have become a cultural force during the Super Bowl, often overshadowing the game itself. From Apple’s iconic 1984 ad to […]