Cultural Trends

NYFW –  the event where the fashion world converges in NYC, with designers and celebrities gathering to unveil the hottest trends for the upcoming season – has been in full swing over the last few days. While top fashion magazines like Vogue and Harper’s Bazaar once were the leading forces behind predicting and discussing these trends, […]

Cultural Trends

Pokémon Go, the location-based mobile game, captured the worlds attention in July as the first of its kind augmented reality game to be adopted by the masses. As popularity grew, users recorded their adventures to share as video experiences on YouTube and views skyrocketed. As of August 1st, Pokémon Go content on YouTube had over 135,000 videos uploaded […]

Report

Contextually relevant advertising makes intuitive sense, but does it work? At ZEFR, we believe contextual targeting is the best way to target a consumer.   We partnered with IPG Media Lab to prove its effectiveness. Given the scale and scope of content on YouTube, and the opportunity to control context, the goal of this study […]