Black History Month YouTube ZEFR Data top influencers

To celebrate Black History Month, ZEFR Insights tracked and ranked five of the top black influencers on the rise across YouTube, Twitter, Instagram, Snapchat, and Vine. As we’ve watched the digital influencer landscape continue to grow and evolve, what ties all these creators together is their ability to build highly engaged audiences by carefully maintaining […]

Cultural Trends

Airlines, travel agencies, and booking sites pay attention, because the opportunities to align your brand with highly engaging, authentic video content are just waiting to be discovered. With summer vacations just around the corner, it’s the perfect time to learn how travelers are using YouTube to research potential destinations, determine what essentials they should pack, […]

Cultural TrendsEvents

Following in the footsteps of YouTube’s deal with the NFL to launch its official channel, now YouTube has partnered with Turner Sports to create an official March Madness channel for this year’s NCAA College Basketball Tournament. It’s important to realize that YouTube has become impossible for sports franchises to ignore. The everlasting popularity of official […]