Cultural Trends

Airlines, travel agencies, and booking sites pay attention, because the opportunities to align your brand with highly engaging, authentic video content are just waiting to be discovered. With summer vacations just around the corner, it’s the perfect time to learn how travelers are using YouTube to research potential destinations, determine what essentials they should pack, […]

Cultural TrendsEvents

Following in the footsteps of YouTube’s deal with the NFL to launch its official channel, now YouTube has partnered with Turner Sports to create an official March Madness channel for this year’s NCAA College Basketball Tournament. It’s important to realize that YouTube has become impossible for sports franchises to ignore. The everlasting popularity of official […]


For live events such as the Oscars, the buzzwords on every marketer’s mind as of late have been “real-time marketing,” all thanks to that one Oreo tweet during the Super Bowl blackout in 2013. Plus, who can forget last year’s viral selfie where Oscar host Ellen DeGeneres gathered as many of Hollywood’s A-listers that could […]