Cultural Trends

YouTube has a reputation for being a platform for entertainment, but YouTubers also understand how to wield their influence for the greater good.  For example, Tyler Oakley has raised money for The Trevor Project, or Epic Meal Time partnering with Arnold Schwarzenegger for After-School-All-Stars. Perhaps the most notable example of using YouTube to raise both […]


As a YouTube creator, when thinking about YouTube and the future of the platform, there is always the question about the sustainability of a career on YouTube. Everyone wants to know how it is that YouTubers make money, especially enough money to work on the platform full time. The answer involves growing an audience and […]