Thought Leadership

This piece originally appeared on AdWeek. At Newfronts this year, presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent, and global ad-supported video platforms like YouTube, Facebook, Twitter and Snapchat are all experiencing massive growth. Out of these […]

mayweather pacquiao periscope copyright zefr
Thought Leadership

This post originally appeared as a guest blog on The Wrap. For all the fanfare surrounding last Saturday’s fight between Manny Pacquiao and Floyd Mayweather, the most exciting part of the whole affair ended up being Periscope, the livestreaming mobile app introduced by Twitter in March. For anyone unwilling (or unable) to pay $100 for […]

movieclips zefr

– a letter from the co-founder, Richard Raddon – Today, with great pride, we are announcing the sale of MOVIECLIPS to Fandango. Little did we know in 2009, when we created MOVIECLIPS, that it would give us special insight into the passionate fan base that was uploading, interacting, and engaging with professional media and brands […]