ZEFR is pleased to announce the release of BrandID Suite. BrandID Suite is a visualization of YouTube that has been filtered and organized for brands, helping them to better understand the scale, quality, and opportunities available on the world’s biggest video platform. Request a demo right here.
YouTube has quickly become the best place for advertisers to reach the exact audience they seek, replacing traditional media and TV with its unique ability to target precisely the right viewers in the right context. With its scale of quality content, covering the widest variety of topics, YouTube empowers advertisers with millions of opportunities. This fact makes YouTube impossible to ignore for brands, but the sheer scale can also foster anxiety and confusion. With so much content—400 hours of new video is uploaded every minute to the platform—it can be a challenge for advertisers to know how to work with YouTube’s potential, or to even see it. For these reasons, ZEFR has created BrandID Suite.
The segments available in BrandID Suite’s “Beauty & Personal Care Package”
The title screen of a package in BrandID Suite, including a custom trailer video
In BrandID Suite, advertisers can explore the best content across 6,000 identified categories. Brands can explore the segments that make up every possible vertical—from Automotive to Food and Recipes to Sci-Fi—all in one clean, sleek interface. ZEFR’s VideoID technology looks at, ingests, and tags content on YouTube, allowing advertisers to see the actual videos they are placing their ads against.
ZEFR is always seeking and building new ways to leverage our technology and data to deliver an advantage to marketers. BrandID Suite was engineered to make YouTube more accessible for brands. We believe BrandID Suite will make the advertising world as excited about the opportunities available on YouTube as we are.
Click here to request a demo. We look forward to hearing from you.
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