Cannes Lions, advertising’s biggest event, will take place in the South of France next week. As the industry descends upon la Croisette, conversations about the future of media and content, the role of video in brand advertising, and how to best share stories will abound. We’ve rounded up a few that will be hosted on the main stage that you won’t want to miss!
Where: The Forum – Sunday 18 June, 12pm
The art of storytelling is far from lost…it’s been reinvented for a new media world. This session will explore new approaches to telling digital stories.
Where: The Forum – Sunday 18 June, 5pm
Creating engaging and creative video content is a necessity in the digital age. As brands use social platforms to create and engage in conversations with their audiences, this session will provide a closer look at how brands and agencies can create content that resonates.
Where: Entertainment in Focus – Wednesday 21 Jun, 12:45pm
Hosted by Zefr, this session pairs the world’s biggest Snapchat celebrity, Shonduras, with brand marketing partner Kingsford Charcoal to discuss the role of influencer marketing in brand campaigns, and share tips and tricks on how to maintain authenticity in messaging, on both sides of the coin.