Brand Spotlight

Close your eyes and think about everything you know about GoPro. You might imagine dolphins, or deep sea divers, or exotic fish flashing by in miraculously choreographed schools, or simply swimming in clear blue tropical waters and looking at coral reefs. Maybe you’re high up in the sky, falling precipitously from an airplane, speeding down […]

Brand SpotlightInfluencersInterviews

“Ghost Towns,” a short film created by Luke and Marika Neumann using 8K technology, was in the news recently for its alleged capacity to “break your computer.” (The resolution is so high, none of the screens on the current market support it.) Soon after, YouTube clarified that the platform had been capable of  supporting content filmed in […]

Brand Spotlight

YouTube is where consumers reveal how they actually interact with products and services out in the real world. Few brands understand this fact better than Tesla Motors, the upstart electric car manufacturer that has witnessed both the good and bad publicity that can result from the platform’s unfiltered honesty. First, let’s take a quick look […]