Applebee's Featured
Brand Spotlight

Any casual-dining franchise seeking to develop a social media strategy that results in actual customer engagement and brand enthusiasm could learn a lot from Applebee’s. Applebee’s has managed to erase social media borders, creating an environment for customer participation possibly unprecedented and definitely unlike any of their direct competitors. Whether it’s Twitter, Facebook, Instagram, or […]

Lexus Short Films
Brand SpotlightEvents

ZEFR recently attended the screening of two works by filmmakers Jon Goldman and Satsuki Okawa, 2014’s selections for the Lexus Short Films second annual “Life is Amazing” series. In collaboration with the Weinstein Company, Lexus Short Films seeks to discover and foster promising young filmmakers by financing the production of new, original short films without any mandate […]

Twin Peaks
Brand Spotlight

When Showtime announced that Twin Peaks (the beloved quarter-century old television show written and created by David Lynch and Mark Frost) would be returning in 2016 for a nine-episode run, both casual and fervent fans went predictably berserk. If the announcement wasn’t exactly predictable, thanks to the internet (and especially YouTube), the overwhelming response was […]

DIY Crafting Community on YouTube
Brand Spotlight

There is a vibrant crafting community on YouTube, filled with YouTubers that specialize in Do-It-Yourself projects. They make videos about everything from scrapbooking to duct-tape crafts. (Yes, duct-tape crafts, such as duct-tape wallets and even duct-tape roses.) YouTube crafters prefer some brands to others when working on their latest projects. Here are five brands being […]