There’s a shift happening in video consumption – the distinctions between “TV,” “digital video” and “mobile video” are blending, as consumers demand the content they want, when and where they want it. To better understand the shifting nature of how consumers are watching and engaging with content, Zefr is publishing research on TV 3.0 – […]


The link between content alignment and success on YouTube The kind of content an ad runs against has a huge impact on the way a person reacts to it. It’s true on television, in magazines, and now – more than ever – online. With more than 400 hours of video added to YouTube every minute, […]


The Top 100 Influencers ranked by ZEFR Why hasn’t someone done this before?  The influencer space is exploding.  We all know that there is amazing talent – but it’s hard to make sense of it all. With our IMS technology we track over 78,000 accounts across platforms and trained the system to help identify a broad array […]