Events

ZEFR senior product manager Kaelin Burns’ first piece of graffiti was not an act of vandalism, but it was gang-related, in a sense. The spray paint-rendered cityscape she and a group of coworkers created earlier this month was part of a larger daylong ZEFR offsite team-building exercise that culminated with a takeover of the Venice […]

zefr guide to vidcon 2015
Events

VidCon is the largest conference and convention devoted to online video. Hosted each year at the Anaheim Convention Center, it was originally conceived as an event to bring online video creators together with the fans that devour their content. Seeing swarms of young fans descend upon their favorite YouTubers is an expected sight at VidCon. […]

Cultural TrendsEvents

Following in the footsteps of YouTube’s deal with the NFL to launch its official channel, now YouTube has partnered with Turner Sports to create an official March Madness channel for this year’s NCAA College Basketball Tournament. It’s important to realize that YouTube has become impossible for sports franchises to ignore. The everlasting popularity of official […]

oscars on youtube
Events

For live events such as the Oscars, the buzzwords on every marketer’s mind as of late have been “real-time marketing,” all thanks to that one Oreo tweet during the Super Bowl blackout in 2013. Plus, who can forget last year’s viral selfie where Oscar host Ellen DeGeneres gathered as many of Hollywood’s A-listers that could […]

super bowl ads on youtube
Events

photo cred Elvert Barnes After a dramatic, game-ending interception to close out Super Bowl XLIX, die-hard football fans quickly faced a cold realization: they must now face seven long months without professional football. Yet, for anyone looking to keep the party going during the off-season, YouTube is where they’ll find decades worth of video content […]