Cultural TrendsEvents

Following in the footsteps of YouTube’s deal with the NFL to launch its official channel, now YouTube has partnered with Turner Sports to create an official March Madness channel for this year’s NCAA College Basketball Tournament. It’s important to realize that YouTube has become impossible for sports franchises to ignore. The everlasting popularity of official […]

Events

For live events such as the Oscars, the buzzwords on every marketer’s mind as of late have been “real-time marketing,” all thanks to that one Oreo tweet during the Super Bowl blackout in 2013. Plus, who can forget last year’s viral selfie where Oscar host Ellen DeGeneres gathered as many of Hollywood’s A-listers that could […]

Events

photo cred Elvert Barnes After a dramatic, game-ending interception to close out Super Bowl XLIX, die-hard football fans quickly faced a cold realization: they must now face seven long months without professional football. Yet, for anyone looking to keep the party going during the off-season, YouTube is where they’ll find decades worth of video content […]

Events

The Super Bowl is the most-watched television event of the year by far. And, it’s getting even bigger, with last year’s telecast breaking the record for the most-watched TV event ever, with over 111 million viewers. According to Nielsen (the audience-measurement standard bearer for traditional television since the 1950s), four out of the last five […]

Brand SpotlightEvents

ZEFR recently attended the screening of two works by filmmakers Jon Goldman and Satsuki Okawa, 2014’s selections for the Lexus Short Films second annual “Life is Amazing” series. In collaboration with the Weinstein Company, Lexus Short Films seeks to discover and foster promising young filmmakers by financing the production of new, original short films without any mandate […]

Events

At the 11th annual Advertising Week in New York City, ZEFR’s own Dave Rosner convened with Bonin Bough (VP Global Media & Consumer Engagement, Mondelez International), Doug Ray (Global President, Carat), and multi Grammy-nominated DJ, artist, and producer Kaskade for ZEFR’s panel discussion: “Video Today: Where Culture for Brands is Born.” Your browser does not […]