InfluencersInterviews

The digital and social agency (and more) BTC Revolutions first caught the attention of ZEFR after we began looking into the overwhelmingly effective social media strategy for the casual-dining franchise Applebee’s. We became intrigued by how the restaurant had managed to erase social media borders, creating an all-inclusive campaign with unusually high brand-to-customer (and vice […]

British Invasion British YouTubers
Influencers

It’s difficult for some people to believe (especially Americans) that 80 percent of the views on YouTube come from outside  the United States. Because YouTube is an international platform, and British YouTubers are seemingly everywhere, it is possible, and downright easy, for Americans to become Anglophiles. American viewers are watching international content and international viewers […]

YouTubers working with brands
Influencers

photo by Craig Garner YouTubers want to work with brands. Brands want to be on YouTube. YouTubers don’t always have the resources to initiate brand integration deals. Brands don’t always know what to do with YouTubers. In an effort to remedy this situation, YouTubers have been increasingly open as of late when talking about their experiences […]

how youtubers make money
Influencers

As a YouTube creator, when thinking about YouTube and the future of the platform, there is always the question about the sustainability of a career on YouTube. Everyone wants to know how it is that YouTubers make money, especially enough money to work on the platform full time. The answer involves growing an audience and […]

offers.zefr.com/brandintegration
Influencers

We’re excited to launch a free eBook today to help brands master the video marketing strategy known as “brand integration.” You can download it for free right here. For some context, the Digital Content Newfronts got underway this week, and the primary organizer, Interactive Advertising Bureau (IAB), released a “Video Ad Spend Study” with some great findings for […]