Brand SpotlightInfluencersInterviews

“Ghost Towns,” a short film created by Luke and Marika Neumann using 8K technology, was in the news recently for its alleged capacity to “break your computer.” (The resolution is so high, none of the screens on the current market support it.) Soon after, YouTube clarified that the platform had been capable of  supporting content filmed in […]


Red Bull Records recording artist AWOLNATION is perhaps the only rock band working today who best understands the strange and wonderful after-effects of well-done, user-generated YouTube content. There is no practical science to explain exactly why the band’s single “Sail,” from their 2011 debut Megalithic Symphony, inspired so many users on the platform to create […]


The digital and social agency (and more) BTC Revolutions first caught the attention of ZEFR after we began looking into the overwhelmingly effective social media strategy for the casual-dining franchise Applebee’s. We became intrigued by how the restaurant had managed to erase social media borders, creating an all-inclusive campaign with unusually high brand-to-customer (and vice […]

Martin Starr HBO

Rap artist Martin Starr is a household name. Well, OK, no he’s not. Not quite, anyway, and certainly not as a “rap artist.” However, you probably recognize him from HBO’s Silicon Valley, the wildly popular satirization of tech startup culture written and created by Mike Judge (Office Space, Beavis and Butt-Head). As Gilfoyle, Starr portrays […]