AnnouncementEbookReport

There’s a shift happening in video consumption – the distinctions between “TV,” “digital video” and “mobile video” are blending, as consumers demand the content they want, when and where they want it. To better understand the shifting nature of how consumers are watching and engaging with content, Zefr is publishing research on TV 3.0 – […]

Report

Contextually relevant advertising makes intuitive sense, but does it work? At ZEFR, we believe contextual targeting is the best way to target a consumer.   We partnered with IPG Media Lab to prove its effectiveness. Given the scale and scope of content on YouTube, and the opportunity to control context, the goal of this study […]