Cultural TrendsThought Leadership

This month, Instagram celebrates its fifth anniversary. To mark the occasion, Instagram announced (for the first time) the platform’s top five accounts. The names on the short list will not be surprising to anyone familiar with the current state of pop culture. Taylor Swift claimed the top spot (49.6 million followers), with the remaining four […]

youtube-the-power-of-global-everything-network-zefr
Thought Leadership

This piece originally appeared on AdWeek. At Newfronts this year, presenters on every stage in Manhattan have declared that the golden age of digital video has arrived. The numbers are clear: Viewership is up by more than 53 percent, and global ad-supported video platforms like YouTube, Facebook, Twitter and Snapchat are all experiencing massive growth. Out of these […]

New-Car-Suprise-Video-Trend-YouTube
Cultural TrendsThought Leadership

Here, in part one of a three-part series devoted to Automobiles on YouTube, ZEFR Insights investigates the unique trend of “car surprises” and how the platform captures “moments” and “mindsets” unlike any other social platform. ZEFR Insights has always championed YouTube’s unmatched breadth of content as an opportunity for brands. By this point it should […]