Cultural Trends

The Olympics on YouTube is bigger than we ever could’ve imagined. Video content from the most classic and beloved sporting event in the world now has the ability to live on for years, gaining billions of lifetime views. All the things we love about the Olympics — qualifying competition highlights, sporting and ceremonial clips, even the […]

Cultural TrendsThought Leadership

This month, Instagram celebrates its fifth anniversary. To mark the occasion, Instagram announced (for the first time) the platform’s top five accounts. The names on the short list will not be surprising to anyone familiar with the current state of pop culture. Taylor Swift claimed the top spot (49.6 million followers), with the remaining four […]

Cultural Trends

In part one of a two-part series dedicated to Back to School trends on YouTube, ZEFR Insights first investigates the videos high schoolers are watching as their summer comes to an end. We’ve talked before about how massive the beauty community is on YouTube. With Back-to-School content, beauty vloggers are making a huge impact on […]