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A statement from Zefr on its Zefr Entertainment offering: Zefr, the video advertising and digital rights management platform, is delivering premium, inherently brand safe solutions for advertisers on YouTube. Its Zefr Entertainment product, a Top 10 ComScore rated YouTube property, offers a collection of the highest quality studio-produced content for brands that want to run […]

earned media youtube
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photo above by Chris Metcalf What brands might call “earned media” is simply native behavior for fans on YouTube. So, what actually drives this behavior? Finding the answer to this question for a particular brand requires an understanding of the many keywords and terms fans actually use to describe their videos, along with the various contexts […]