Music Festivals on YouTube – What Brands Need to Know

coachella sunset

Coachella kicks off – it’s music festival season

Coachella weekend two kicks off this Friday, which means we’re in the midst of music festival season. Over the course of two weeks, 200,000 festival-goers will flock to Indio, CA to partake in all the Coachella festivities.

In recent years, the music festival landscape has exploded in popularity. In fact, 32 million people go to at least one music festival every year. With festivals for practically every music genre and walk of life, festivals like Coachella, Bonnaroo, and Lollapalooza are drawing larger and more diverse crowds than ever before.

32 million people attend in person, but millions more experience the magic without setting foot inside, on YouTube. There have been 5.1 billion views on music festival content on YouTube in the last three years – there are more daily views on music festival content on the platform than there are daily attendees at some of the country’s biggest events. 

It’s not surprising, as YouTube is the top music service in the world.

YouTube and Music

Music on YouTube

For the past seven years, YouTube has been giving Coachella fans the opportunity to watch live performances. According to  Variety, viewers will be able to choose from three different live streams, as well as a 360-degree virtual reality mode, on Coachella’s YouTube Channel.

Music Festivals on YouTube

By creating engaging video content or partnering with social media influencers, brands can share their messages with millions of fans experiencing the excitement on YouTube and other social media channels.

There’s an Opportunity for Alignment

As festival-fans tune in for performances from the shows, pre-festival prep videos, onsite experiences and post-fest reviews, there’s an opportunity for brand activation.

Pre-Festival Prep: Pre-Festival YouTube content includes tips and tricks intended to prepare music fans and enable them to have the best festival experience possible. They include survival guides, camping tips, Look Books, Style Guides and “Get Ready With Me – Festival Editions.”

Onsite Experiences: Festival goers document their personal experiences through YouTube vlogs, incorporating real-time elements of the festival, such as what fans are eating, performances they’re watching, and the people they interact with.

Post-Festival Reviews: Creators review key moments of past festivals including notable performances, events, and even fashions. Post-Festival videos ensure the legacy of Music Festivals on YouTube. Fans can easily reference and relive their favorite parts of any festival.

At Zefr, we understand video content and have found the most important Music Festival topics, trends and influencers on YouTube and turned them into targeting and influencer opportunities. Our technology can align your brand with the most relevant music festival content at the video level to successfully reach fans on YouTube.

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Find out how we help your brand contextually align with the best videos on YouTube. Click here to request a demo with a member of our team and see Zefr in action!