Cultural TrendsReport

Super Bowl LI will see the Patriots take on the Falcons this Sunday, and more than 100 million people are expected to tune in live – for both the football, and for the advertisements. Commercials have become a cultural force during the Super Bowl, often overshadowing the game itself. From Apple’s iconic 1984 ad to […]

Cultural Trends

From the mural-sized drawings of skateboarders on its walls to its darkened War Room, equipped with video games, musical instruments, a green screen and a video editing station, ZEFR’s warehouse offices in Venice, Ca., are designed to inspire and enable creativity in its employees. And they respond in their work, as well as with extracurricular efforts including graffiti […]

Announcement

ZEFR’s “go big, go fast” philosophy has paid off again, landing it on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. ZEFR placed #75 overall, and #12 in the Digital Content/Media/Entertainment category, with 1281% revenue growth from 2012 to 2015. […]

Influencers

Something happened during New York Advertising Week back in September, and we forgot to boast about it: ZEFR scored a silver at the IAB MIXX Awards in the Social – Influencer Marketing category for its “Taco Bell Quesalupa” launch campaign, created in collaboration with marketing agencies DigitasLBi and Deutsch. Rolled out in four phases around […]