Cultural Trends

Pokémon Go, the location-based mobile game, captured the worlds attention in July as the first of its kind augmented reality game to be adopted by the masses. As popularity grew, users recorded their adventures to share as video experiences on YouTube and views skyrocketed. As of August 1st, Pokémon Go content on YouTube had over 135,000 videos uploaded […]


Contextually relevant advertising makes intuitive sense, but does it work? At ZEFR, we believe contextual targeting is the best way to target a consumer.   We partnered with IPG Media Lab to prove its effectiveness. Given the scale and scope of content on YouTube, and the opportunity to control context, the goal of this study […]

Black History Month YouTube ZEFR Data top influencers

To celebrate Black History Month, ZEFR Insights tracked and ranked five of the top black influencers on the rise across YouTube, Twitter, Instagram, Snapchat, and Vine. As we’ve watched the digital influencer landscape continue to grow and evolve, what ties all these creators together is their ability to build highly engaged audiences by carefully maintaining […]

Cultural TrendsThought Leadership

This month, Instagram celebrates its fifth anniversary. To mark the occasion, Instagram announced (for the first time) the platform’s top five accounts. The names on the short list will not be surprising to anyone familiar with the current state of pop culture. Taylor Swift claimed the top spot (49.6 million followers), with the remaining four […]