Something happened during New York Advertising Week back in September, and we forgot to boast about it: ZEFR scored a silver at the IAB MIXX Awards in the Social – Influencer Marketing category for its “Taco Bell Quesalupa” launch campaign, created in collaboration with marketing agencies DigitasLBi and Deutsch. Rolled out in four phases around […]

Cultural Trends

People won’t be going to the polls until Tuesday, but YouTube viewers have been voting with their eyeballs for the past several months, and ZEFR has been tracking the results. There have been more than 4 billion views of videos pertaining to the candidates and their campaigns on the platform since March, including 600 million-plus views […]

Cultural Trends

NYFW –  the event where the fashion world converges in NYC, with designers and celebrities gathering to unveil the hottest trends for the upcoming season – has been in full swing over the last few days. While top fashion magazines like Vogue and Harper’s Bazaar once were the leading forces behind predicting and discussing these trends, […]

Cultural Trends

Pokémon Go, the location-based mobile game, captured the worlds attention in July as the first of its kind augmented reality game to be adopted by the masses. As popularity grew, users recorded their adventures to share as video experiences on YouTube and views skyrocketed. As of August 1st, Pokémon Go content on YouTube had over 135,000 videos uploaded […]


Contextually relevant advertising makes intuitive sense, but does it work? At ZEFR, we believe contextual targeting is the best way to target a consumer.   We partnered with IPG Media Lab to prove its effectiveness. Given the scale and scope of content on YouTube, and the opportunity to control context, the goal of this study […]