Contextually relevant advertising makes intuitive sense, but does it work? At ZEFR, we believe contextual targeting is the best way to target a consumer.   We partnered with IPG Media Lab to prove its effectiveness. Given the scale and scope of content on YouTube, and the opportunity to control context, the goal of this study […]

Black History Month YouTube ZEFR Data top influencers

To celebrate Black History Month, ZEFR Insights tracked and ranked five of the top black influencers on the rise across YouTube, Twitter, Instagram, Snapchat, and Vine. As we’ve watched the digital influencer landscape continue to grow and evolve, what ties all these creators together is their ability to build highly engaged audiences by carefully maintaining […]

Cultural TrendsThought Leadership

This month, Instagram celebrates its fifth anniversary. To mark the occasion, Instagram announced (for the first time) the platform’s top five accounts. The names on the short list will not be surprising to anyone familiar with the current state of pop culture. Taylor Swift claimed the top spot (49.6 million followers), with the remaining four […]

Cultural Trends

This is a series that spotlights culturally significant and popular uploads to YouTube, curated monthly by ZEFR Insights. 1. Mean Tweets Live In the latest segment of “Mean Tweets” on Jimmy Kimmel Live!, celebrities read mean tweets about themselves, this time in front of a live studio audience. This week-long segment included A-list celebrities such […]

zefr brandid suite screenshot

ZEFR is pleased to announce the release of BrandID Suite. BrandID Suite is a visualization of YouTube that has been filtered and organized for brands, helping them to better understand the scale, quality, and opportunities available on the world’s biggest video platform. Request a demo right here. YouTube has quickly become the best place for […]