Influencers are the new celebrity endorsers. Consumers gravitate toward social media personalities and pay close attention when they talk about their favorite products. It’s hard to beat the authenticity of a person sitting down in front of a camera, talking right to the viewer about what they like (or don’t like) about a product. It’s more engaging and feels more real than the high-production ads starring beautiful celebrities, surrounded by glitz and glamour. Brands need to have a social strategy that involves YouTube for this very reason: the personal, real connection made between an influencer and their audience.
Consumer electronics can be a big investment, so it is helpful to see early adopters and enthusiasts show off what new technology can do and test the limits of devices before they decide to cough up that much cash. This makes technology influencers valuable to both brands and consumers. The field is vast, and new ones are popping up nearly every day, but ZEFR has compiled a snapshot of five tech influencers we think brands should know about right now.
One popular video trend in the technology community is the “stress test.” This is when a YouTuber takes the latest gadget and puts it through a series of tests to see how it will hold up under normal (and sometimes not-so-normal, as you’ll soon see) wear-and-tear circumstances.
TechRax | Social Reach
2. Austin Evans
Product reviews are one of the biggest video trends in the tech community on YouTube. While Austin Evans is a YouTuber and does product reviews of new gadgets, most of his videos include a video-game angle. Here is one video where he compares the benefits of playing games on the iPhone versus the XBOX 360.
Austin Evans | Social Reach
One sure sign of a video from a technology influencer on YouTube is that it is filmed in ultra-high definition (like 2160p, or 4K). This could explain the video Jonathan Morrison, a tech guy who reviews the latest gadgets, made in response to the announcement that Apple’s new Retina-display 12″ MacBook would include a front-facing camera with less-than-impressive resolution specs (480p).
Jonathan Morrison | Social Reach
Lewis Hilsenteger, the creator of Unbox Therapy, started his channel making videos around what is perhaps the biggest trend in the tech community: unboxings. Over the years, his video categories have grown to include product reviews and his now infamous (and viral) “bend test” on the iPhone6.
Unbox Therapy | Social Reach
Marques Brownlee, better known as MKBHD, uses the straightforward tag line “Quality Tech Videos.” His style is professional and to the point, and frequently educational (if you’re confused by what “USB Type-C” means, MKBHD can help.) All of this adds up to a highly authentic, trustworthy viewing experience for any tech lover out there.
MKBHD | Social Reach
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