Digital Advertising Veteran Brings More Than 15 Years of Experience Building Products for Yahoo!, The Enthusiast Network, Rubicon Project and More
ZEFR, the leader in identifying, protecting and monetizing online content for media companies and brands, has brought on industry veteran Tom Furukawa as its head of product. ZEFR is the technology company of choice for nearly every major Hollywood movie studio and music label, and helps major brands discover and target their most important influencers and topics in video. After building technology for some of the biggest companies in the industry – Yahoo!, The Enthusiast Network, Kelley Blue Book and Rubicon Project – Furukawa will help evolve ZEFR’s robust offerings and services to meet new audiences and platforms.
“Tom is bringing more to ZEFR than the skills and know-how to build great products. He’s bringing years of first-hand experiences helping major technology leaders adapt to new advertising methods, and he will be a critical part of the ZEFR team as we grow,” said Rich Raddon, co-founder of ZEFR. “After most recently founding his own mobile ad company, we’re thrilled that Tom has decided to pair his entrepreneurial spirit and enterprise knowledge with ZEFR’s passion to reach new heights in leading the age of new media.”
During his 15 years of experience in product management and technology development within advertising and digital media, Furukawa was on the front lines amidst major changes in the ad industry. As a result, he has refined the craft of creating products that bring automation and a streamlined approach to today’s programmatic ad marketplace.
Furukawa helped rebuild Yahoo!’s ad management stack to fit new programmatic ad buying, and was instrumental in the launch of the Rubicon Project in Japan, the world’s second largest digital ad market. Furukawa’s work internationally and across platforms will be critical to ZEFR as it expands its capabilities.
“Brands are finally starting to see the value that data and well-designed technology can bring to digital marketing – and that’s only the beginning. Joining ZEFR allows me to be at the forefront of such pivotal changes and design products that inspire progress,” said Furukawa. “As an avid consumer of media myself, ZEFR is a great fit for me, as it combines my passion for technology with my fascination with new media. Audiences are evolving, and ZEFR is in prime position to help advertisers and brands evolve along with them.”
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