Nov 20 – 27: Unboxings, the End of TV, and an Epic Split

1. New XBOX and PlayStation Unboxings Take Off

With the release of the Microsoft’s XBOX One and Sony’s Playstation 4 gaming consoles now upon us, YouTube has been flooded with unboxing videos, including content from fans as well as the brands themselves. When it comes to the fan unboxings, ReelSEO asks whether they might be the best kind of earned media a brand could ask for:

“While the vast majority of these fan uploads are not going to get more than a few hundred views, they form a vital part of the brand’s overall visibility online. It’s word-of-mouth propaganda, video by fans made for other fans, a chance to show off their knowledge and enthusiasm and to participate in the collective experience.”

2. TV is in Trouble as Eyeballs Shift to Digital

Business Insider has written two pieces this week outlining the decline of the TV audience as we know it. In addition to some can’t-ignore stats on the loss of subscribers for cable companies, there is the fact that Facebook and Google are reaching more people than ever, and the implications for advertising dollars are huge:

“We’re at the beginning of a major historical shift from watching TV to watching video — including TV shows and movies — on the internet or on mobile devices.”

3.  20 Most Shared Ads of 2013

Unruly Media released it’s “Top 20 Most Shared Ads of 2013” this week, along with a statement from Unruly’s US President Richard Kosinski on why sharability and engagement are pushing marketers beyond simply looking at view counts:

“Marketers are challenging the value of a view and instead are focusing on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases.”

4.  Volvo’s Epic Split an Epic Hit

In case you aren’t one of the 52 million people and counting to have already watch this ad,  consider this a friendly heads up to one of the biggest YouTube hits of recent memory. As Variety explains, and Volvo Trucks has proven, the potential for brands willing to engage the YouTube audience is unmistakable:

“…They’ve been a clever way to pay attention to a type of vehicle most consumers usually don’t care or even think about while proving to other brands that they can use short clips to generate a Super Bowl sized audience for little money when upping the creativity level of their campaigns.”

5.  Ad Masthead for YouTube Mobile App

With more and more viewers turning to their mobile devices for video content, it was only a matter of time before YouTube implemented a masthead ad unit to its mobile apps. The Video Ink provides some details, as well as a link to a video demo of the new ad spot:


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