Cars in Context: A ZEFR Insights Report

ZEFR Insights is pleased to announce the release of Cars in Context: Targeting Automotive Content on YouTube. Now, you can have access to the full report, already excerpted and previewed in such publications as Digiday, MediaPost, Automotive News, and the BMW Blog.

In the pages of our most recent report, we’ve used ZEFR’s proprietary technology to gather and analyze the most relevant and unique video trends devoted to the seemingly infinite world of cars on YouTube. Our report includes viewable content from the community’s top influencers, as well as exclusive access to ZEFR data gathered about the top automotive brands, including Audi, Honda, Toyota, Mercedes-Benz, Hyundai, KIA, and more.

Cars in Context also includes an exclusive interview with BMW Group’s Head of Brand Communication, Uwe Dreher, to find out how the automaker has integrated social media marketing initiatives into its overall strategy, helping them to outpace every other brand on YouTube, with over 4 billion views. Also included is a conversation with David Patterson, whose car-culture YouTube channel, That Dude in Blue, has attracted over 300,000 subscribers and 45 million overall views. These conversations combined allow readers a direct view into how to find success on the platform straight from the source: a historic automaker and a successful YouTuber.

If you’re a carmaker, an auto parts brand, or a creator seeking tips for success on the platform, look no further than ZEFR Insights’ report, Cars in Context: Targeting Automotive Content on YouTube.

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