Since its release on Friday, November 28th, the first trailer for the latest Star Wars saga is on pace to become the most watched movie trailer ever.
According to ZEFR data, the Star Wars: Episode VII – The Force Awakens teaser-trailer already has close to 60 million views on YouTube in just four days. When looking across all trailer view-counts for the first seven days after release, Star Wars comes out on top, with the recent Jurassic World trailer coming in second:
Beyond the Trailer
Moreover, if we want to talk about the total footprint for all Star Wars: Episode VII related content on YouTube, this figure is actually modest. The 60 million views number is only counting “clones” (pun intended) of the trailer.
In the last 30 days, there’s been over 90 million views for all Star Wars: The Force Awakens-related content on YouTube.
In other words, beyond the straight re-uploads, or shares, of the full trailer, there are tons of other amazing fan creations to take into account. From reviews, parodies, and reaction videos, the fans on YouTube wasted little time expressing their excitement for the return of what is perhaps the most beloved movie franchise ever. Below are a few of our favorite fan videos.
Fan Reaction Videos
If you miss the feeling of seeing a new trailer with several hundred other people in a packed theater, YouTube can help. There is a trend called “reaction videos” where fans film themselves watching a popular video. While we’re not qualified behavioral scientists, the act of watching another human’s facial expressions is an enjoyable thing, especially when some genius creates a “reaction video mashup” like this one:
If fans see an opportunity to have a laugh at someone else’s expense, no one is safe from parody, especially not the films’ directors. First, there is the nod to director J.J. Abrams’ penchant for overdoing the lens flare effect in his Star Trek films:
In case you haven’t been paying close attention, fans have been making LEGO versions of pretty much everything. But, what’s especially impressive with this new Star Wars LEGO video is how quickly it was made after the teaser-trailer’s debut:
The Force is with the Fans
Once upon a time, in movie theaters far, far away, fans would arrive early enough to catch a hotly anticipated trailer rumored to be premiering before another tentpole film. Fans could gather and groan, moan, grow silent, or cheer depending on just how well the sneak peek delivered on the promise of full-length greatness. Now, as this activity moves online, the social aspect hasn’t diminished. In fact, it has grown.
Movie trailers on YouTube continue to outperform most other categories of uploads. Now, that fans have gotten in on the action, the fact that YouTube is a social platform is only amplified when you take that enthusiasm of a fan-filled movie theater and spread that spirit throughout the entire internet, especially on YouTube.
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