Cultural Trends

The Power of the Pester

In the vast video-sphere of YouTube, there is nothing small about kids entertainment, including the opinions of its pint-size viewers. They are an audience who knows what they want and how to influence the buying decisions of their parents. The power of their pester presents an enormous opportunity for brand advertisers to plug into this powerful demographic.

So, what are they watching? Amongst other things—live action, tv shows and toys & games. Take a closer look at our infographic below!

If you’d like to learn more about how to use these trends to better align your messaging with the right content in your next campaign, we’re here to help.