YouTube in July:
What’s Being Watched

This is a series that spotlights culturally significant and popular uploads to YouTube, curated monthly by ZEFR Insights.

1. This is Beme

Just last week, filmmaker Casey Neistat (whose content often goes viral) shared his new video-sharing app, Beme. The app was created by Neistat, along with Matt Hackett, the former VP of Engineering at Tumblr. The idea behind the app is to promote “social media authenticity.” Beme works by sending out four-second videos you can’t review or edit. To record a video, users place their phone against a surface, which triggers the camera to start filming. Video shared on social media is often carefully edited and shot with filters, infringing on the authenticity that Neistat is hoping to encourage with his new app. Beme is designed to strip away the filters, creating the most authentic way to share your experience on video. Beme is currently available for download from the iTunes App Store.

2. Canary Caught the Cat

It’s not always easy living with pets. While in the kitchen, Jeremy Husted’s chicken dinner was ruined by his cat. The feline’s felonious behavior was captured by Husted’s Canary security camera. Canary, an all-in-one home security device, sends intelligent notifications with HD video directly to your smartphone. The best part might be the look of despair on Husted’s face as he rethinks his life. The footage even caught Canary’s attention, who commented on the video, kindly offering to buy him dinner.

3. Six-Foot Man, Six-Foot Water Balloon

The SloMo Guys, Gav and Dan, test the limits of a six-foot water balloon in this crazy stunt. Dan starts off by climbing into a seemingly tiny, pink balloon as it is being filled with water. As the balloon fills, Dan manages to squeeze more of his body into the expanding mass. While the video progresses, Dan transforms into a funny-looking, pink blob. Waiting for the water balloon to finally explode provides this clip with all the suspense you can handle. When the balloon finally bursts, in slow-motion, the video captures the water briefly staying in the shape of the balloon before spilling into the yard. In a little over a week, this backyard stunt has been watched over 17 million times.

4. Lip Sync Battle with Tom Cruise

In another segment of the ever-popular Lip Sync Battle on The Tonight Show with Jimmy Fallon, Tom Cruise made an appearance and surprised the audience with his swoon-worthy rockstar persona. Cruise starts by lip syncing to The Weeknd’s “Can’t Feel My Face.” In the finale, Fallon and Cruise deliver “You’ve Lost That Loving Feeling” by the Righteous Brothers. In their joint performance, they even serenade a member of the audience. Apparently, Tom Cruise can still take our breath away.


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