YouTube in March: What’s Being Watched

This is the second in a series that spotlights culturally significant and popular topics on YouTube, curated monthly by ZEFR Insights. The videos below are just a glimpse of what these topics look like, as YouTube trends tend to cover a lot of ground. Be sure to subscribe right here to get future posts (and only future posts) delivered by email.

1. The Apple Watch

March is when the world finally started seeing hands-on reviews of the Apple Watch. And, if you weren’t lucky enough to get invited to a demo, YouTube became the go-to destination for fans to see it in action.

The coverage began with a fairly positive review from Buzzfeed. However, when looking at the most-viewed videos, it appears that the YouTube audience isn’t quite convinced yet by the watch’s usefulness. Check out this clever parody video (with 4 million views) from comedy duo Smosh:

CollegeHumor also created a parody, first touting the watch as “revolutionary” and “groundbreaking,” then proceeded to poke fun at the ridiculous 10-thousand-dollar price tag of the luxurious gold watch:

“The best ten thousand dollars you’ll ever spend… until two years from now when you need to buy another one.”

Whether you take these parodies seriously or not, they do point to the power of YouTube to convey consumer sentiment. Though, you can’t argue with the numbers – Apple reported record-high earnings in their first quarter.

2. March Madness

In the midst of the March Madness madness, a surprisingly endearing moment took place during a post-game interview. Wisconsin’s Nigel Hayes was having fun testing the stenographer by throwing out words like “cattywampus” and “soliloquy.” Later, thinking the microphone was off, he turned to his teammate Frank Kaminsky and whispered, “God, she’s beautiful.” His face when he realizes everyone in the room heard his comment is, quite frankly, adorable. The video has since gone viral with over 8 million views in less than a week.

3. The Cricket World Cup

Did you know cricket is the world’s second most popular sport? It is played by 120 million players all over the world. (And, in case cricket is as foreign to you as Whackbat, feel free to take some time to educate yourself about the sport.) The 11th Cricket World Cup was co-hosted by Australia and New Zealand this year, lasting from February 14th to March 29. Australia defeated New Zealand by seven wickets to win their fifth ICC Cricket World Cup.

4. Zoolander 2

Ben Stiller and Owen Wilson reprised their roles as Derek and Hansel and took over the Maison Valentino runway during Paris Fashion Week. Their epic walk-off set social media fire to Snapchat, Vine, and Twitter. After the show, Derek and Hansel took to the Eiffel Tower, where they posed with models, tourists, and selfie sticks. Because what else is there in life when you’re really, really, ridiculously good looking? The movie is set to hit theaters February 12, 2016.

5. #DearMe

On March 8th, in honor of International Women’s Day, YouTube started the #DearMe campaign  “to inspire and empower young girls everywhere.”  The movement asks, “What advice would you give to your younger self?” YouTubers from all over the world shared advice and words of encouragement to their young viewers. Grace Helbig encouraged her viewers to “follow your fears,” and Lindsey Stirling shared the advice that “confidence is key.”

YouTube Marketing Manager Cathy Tang wrote a blog post saying, “YouTube is a place where people can come together, share interests, relate experiences and offer each other support.”

6. Spectre

The latest installment in the James Bond franchise, Spectre, starring Daniel Craig, just revealed its first teaser trailer and fans are going wild for it. In just five days, views of the teaser on YouTube have already amassed 11M views and counting. Unlike previous Bond films, Spectre is not a standalone film, but a continuation of storylines that began when Daniel Craig took over the role of  James Bond from Pierce Brosnan. So if you’re not caught up, start with Casino Royale. Sit back, pour yourself a martini (shaken, not stirred) and enjoy.

Spectre is scheduled for release on November 6, 2015.


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